Members' golf club

The problem

This club has been here since 1921 and full membership already has a waiting list — it isn't trying to convince anyone of anything, which is the opposite problem to the other three. A site that pushed and animated at a visitor would undercut the one thing actually being sold: belonging somewhere quiet and well kept.

What I did

• No JavaScript animation library at all — the structural decision, not a style choice. Every effect is native CSS scroll-driven animation, so the page ships a few kilobytes of JS against the other builds' tens of thousands, and it never has to ask a browser to work to feel calm.
• The five-frame dawn-to-dusk hero, cross-fading on a named CSS view-timeline as you scroll, with an hour label — the one place motion earns its keep, because a club open since 1921 has actually seen every one of those hours.
• The seventh hole gets a full-viewport moment on its own, off the strip of front nine, back nine and practice ground — a blind tee shot is the one thing at this club worth stopping the page for.
• "Joining fee waived until March" moved from a heading into a small persistent badge, so it reads as a live state rather than a claim that goes stale the day it's wrong.

What it proves

The same standards as paid work: a performance budget it has to come in under, WCAG 2.2 AA as a floor rather than a finish, and no page that takes six seconds on a phone. Nobody briefed this and nobody signed it off, which is the honest limit of what a concept can show you.