Pricing
The prices are on the website.
Which sounds obvious until you try to find them anywhere else. These are real numbers, they are what you will be quoted, and the figure is agreed in writing before anything starts.
No VAT: I am under the threshold
- Fixed prices
- Agreed in writing
- Half up front
Packages
Three ways in.
Most small businesses land on the middle one. If you are not sure which fits, describe the business on the phone for twenty minutes and I will tell you, including if the answer is the cheapest one.
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Presence
£1,200
Sole traders and new businesses
One page, up to five sections. Live in one to two weeks.
- Custom design, not a theme
- Single page, up to five sections
- Built for phones first
- Contact form that reaches you
- Basic SEO: titles, descriptions, sitemap
- Hosting and domain set up in your name
- Two rounds of changes
- Two weeks of free snag fixes
Live in 1–2 weeks
Start a project -
Most people choose this
Standard
£2,400
Established small businesses
Up to six pages. Live in three to four weeks.
- Everything in Presence
- Up to six pages
- Copy support: I rewrite what you have
- Full SEO setup and structured data
- Google Business Profile set up and connected
- Cookieless analytics, so no consent banner
- A news or blog section if you want one
- Three rounds of changes
Live in 3–4 weeks
Start a project -
Bespoke
from £4,500
Anything with moving parts
Scoped per project, priced before it starts.
- Everything in Standard
- Booking or ordering
- E-commerce
- Integrations with what you already use
- App work
- Phased, so you can stop at the end of any phase
- Rounds of changes agreed per phase
Live in Scoped
Start a project
Every figure above is the whole price. No VAT, no setup fee, no per-page extra, and no discovery workshop billed separately before anything gets built.
After launch
The care plan, if you want it.
Optional, monthly, and cancelling it does not take your site down. It exists because a site nobody maintains goes stale within a year and insecure within two.
£55/month
Care
- Hosting, domain renewal and SSL
- Daily backups you can roll back to
- Security updates
- Uptime monitoring
- Small content changes: prices, hours, staff, menus
- A monthly note on what happened, in English
£75/month
Care and content
- Everything in the £55 plan
- Monthly content work: posts written in your voice
- Periodic photography on site
No lock-in, and I mean it structurally
One month's notice, no exit fee, no minimum term. The domain is registered in your name, the code is in a repository in your name, and the analytics account is yours. Cancelling is genuinely just cancelling. I hand over anything you do not already hold and the site keeps running wherever you move it.
Where this sits
Against the other four things you could do.
Written as fairly as I can manage. There are good reasons to pick any of these columns: a DIY builder is genuinely the right answer for some businesses, and a good agency will out-resource me on a large project.
| Measure | DIY builder | Cheapest freelance | Me | Regional agency |
|---|---|---|---|---|
| Typical cost | £15–£30/month, forever | £200–£500 once | £1,200–£4,500 once | £2,500–£8,000 once |
| Who builds it | You, in your evenings | Usually a theme, lightly edited | Me, by hand | A team you rarely meet |
| Who you speak to | A help centre | One person, sometimes | The person building it | An account manager |
| Loads in under a second | Rarely. Builders ship a lot of code | Depends entirely on the theme | Yes, and it is measured | Sometimes, if it was asked for |
| Accessible to WCAG 2.2 AA | No | Almost never | As standard | Usually chargeable |
| Do you own it | No. It lives on their platform | Usually | Yes, all of it | Usually, on final payment |
| If you stop paying | The site comes down | It stays up | It stays up | It stays up |
| VAT on top | Yes | Usually not | No | Yes, 20% |
Not included
What the price does not cover.
Here rather than discovered in week three. Most arguments between a client and whoever built their website start with something in this list.
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Photography and video
Not in any package. Good photographs of your actual premises, staff and work are worth more than anything I can do with a layout, and they are worth paying a photographer for. I will tell you when your phone will do.
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Copywriting beyond the included support
From Standard up I rewrite what you have and fill the gaps. What that is not is a full brand-voice exercise or a set of long-form articles. If that is what you need I will say so and it gets quoted separately.
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Ongoing advertising
I do not run Google or Meta ads and I would not be the best person to. The site is built so that whoever does run them has something worth sending traffic to.
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Logos and brand identity
I will work with the logo you have, and make it look as good as it can. Designing a new identity from scratch is a different job with a different specialist, and I would rather point you at one than pretend otherwise.
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Third-party costs
Domain registration is about £12 a year, and some tools you might want have their own monthly fee. These get listed with real numbers in the quote rather than appearing later.
50 / 50
Payment terms
Half to start, half on launch. The first half books the time and is what I begin work on. The second is due when the site goes live and before the logins change hands. Bespoke work splits per phase instead, so you are never paid up further than the work delivered.
No VAT
The price is the price
I am not VAT-registered (turnover is under the £90,000 threshold), so there is nothing to add at the bottom of the invoice. £2,400 is £2,400. Against an agency quoting the same number plus VAT, that is £480 you keep.
2 seconds
The one guarantee
If a page I build does not load its main content in under two seconds on a mid-range phone on mobile data, I keep working until it does, at my cost. It is the only guarantee on this site because it is the only one that is entirely within my control.
Questions
About money, specifically.
The awkward ones, answered here so nobody has to ask them out loud.
Why is there no VAT?
Because I am not VAT-registered. Turnover is under the £90,000 threshold, so there is nothing to add. That is a genuine 20% difference against most agencies and against any freelancer who has crossed the threshold. £2,400 here is £2,400, not £2,880. If that changes, it will change on this page before it changes on an invoice.
What are the payment terms?
50% to start and 50% on launch. The first half is what books the time and it is what I start work on; the second is due when the site goes live and before I hand over the logins. For Bespoke work it is split per phase instead, so you are never more than one phase ahead of what has been delivered.
What if the scope changes halfway through?
The price changes in writing, before the work happens. Neither of us benefits from me quietly absorbing an extra three days and resenting it, or from a surprise line on the final invoice. Small things stay small things. I am not going to bill you for moving a paragraph.
Do I have to take the care plan?
No. It is monthly, it is optional, and cancelling it does not take the site down. You would arrange hosting and updates yourself or with someone else. It exists because for most small businesses this is better as somebody’s job than nobody’s.
What happens if the site is slow?
I keep working until it is not. If a page I build does not load its main content in under two seconds on a mid-range phone on mobile data, that is my problem to fix at my cost, not a change request. It is the one guarantee on this site because it is the one I can actually hold myself to.
Is there a discount for charities or start-ups?
Sometimes, and you should ask. I would rather do a good job for a smaller number than a rushed one for the full number, and there are projects worth doing for reasons other than the invoice. Ask on the call rather than assuming the published price is the only one.
The next step
Let's find out if I'm the right fit.
Twenty minutes on the phone. You tell me what isn't working, I tell you what I'd do and what it costs. If it's not me you need, I'll say so.
Or call 07700 900123. I reply within one working day.